IMM – Institute of Marketing & Management, New Delhi
Listing Description
Overview
IMM is a well-established business school in New Delhi with a legacy of around 50-60 years. It was founded in 1969 by Dr. Jagjit Singh. It focuses on management education with strong roots in marketing and has evolved its curriculum to include modern business practices, digital skills, and dual specializations.
The campus is located in the Qutab Institutional Area, South Delhi. The institution is AICTE-approved and known for its industry connect, global tie-ups, and good placement records.
Key Programs & Specializations
IMM offers a flagship PGDM (Post Graduate Diploma in Management) program (full time, 2 years).
Dual specialization options include:
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Marketing & Innovation Management
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Financial Management
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Human Resource Management
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Operations & Supply Chain Management
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Business Analytics & Research
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International Business Management
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Entrepreneurship Management
IMM also offers a BBA program for students right after class 12, covering areas like management, finance, marketing, operations, business analytics and entrepreneurship.
Fee Structure (PGDM) & Other Costs
Here are the approximate fees for the PGDM program:
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Total PGDM fee (2025-27): ₹ 10,80,000 in installments.
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Registration Fee: ~ ₹ 75,000
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Other installments spread across semesters.
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Hostel / residential charges are separate and applicable only to students choosing on-campus (if available).
Placement Highlights & Career Outcomes
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Average Salary Package: ~ ₹ 9-9.5 LPA
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Highest Domestic Package: ~ ₹ 19.35 LPA
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Highest International Package: ~ ₹ 21 LPA
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IMM offers multiple paid summer & winter internships, and many students receive pre-placement offers (PPOs) from these internships.
Strengths & Special Features
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Long legacy + strong brand in marketing & management education.
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Dual specialisations allow students to gain expertise in two domains.
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Curriculum infused with AI/ML, business analytics tools, modern practices.
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Good corporate resource centre (IMM-CRC) that works on internships, training soft skills, industry connections.
What is the eligibility criteria for admission to PGDM at IMM?
Graduation degree in any discipline or its equivalent. Applicants must submit valid scores in any of CAT, MAT, XAT, ATMA, CMAT, or GMAT. Shortlisted candidates go through GD (Group Discussion) / PI (Personal Interview).
How much is the total fee for PGDM at IMM?
Approximately ₹ 10,80,000 for the full 2-year PGDM program.
What are some of the specialisations offered?
Marketing & Innovation, Finance, HRM, Operations & Supply Chain, Business Analytics, International Business, and Entrepreneurship are among the specialisations.
What is the average and highest salary package for PGDM students?
On average, the package is about ₹ 9-9.5 LPA. Highest domestic package is ~ ₹ 19.35 LPA, and highest international ~ ₹ 21 LPA.
Are internships part of the program?
Yes. IMM provides summer & winter internships; many students receive pre-placement offers based on internship performance.
